Social media used by 30% of enterprises in the EU28

Recent Eurostat report, the statistical office of the European Union, that form part of the results of a survey conducted at the beginning of 2013 on ICT (Information and Communication Technologies) show that in Europe:

• 28% of enterprises in the EU28 used social networks (e.g. Facebook) in 2013, 

• 11% multi-media content sharing websites (e.g. YouTube), 

• 10% blogs or micro blogs (e.g. Twitter) 

• and 6% wiki-based knowledge-sharing tools. 

Romania scores badly on multiple categories:

• The proportion of enterprises with a website differed among Member States, with the largest shares recorded in Finland (94% of enterprises with at least 10 persons employed), Denmark (92%), Sweden (89%), and the smallest in Romania (42%), Bulgaria (47%) etc.

• Largest shares of enterprises using blogs in the Netherlands, the United Kingdom and Ireland. Among the different types of social media, the highest shares of enterprises using social networks were registered in Malta (52%), Ireland (46%), the Netherlands (45%) and the lowest in Latvia (13%), the Czech Republic (15%),  Romania (7%) etc.

This means there is a huge growth potential!