The EC published the Flash Euro-barometer regarding this famous information campaign on consumer rights in Romania.
This report analyses whether consumers in main Romanian cities recall the consumer
information campaign, how they evaluate the campaign messages and measures possible
changes in awareness of and trust in consumer organisations and in perceived respect of
consumer rights in Romania.
The campaign "It's your right! Take Action!" was launched by European Commissioner for Health and Consumers in June 2012.
The three main campaign subjects are product guarantees, shopping online, and package
travel. Campaign activities include TV, print and online advertising, campaign official website
www.consumatoreuropean.ro and a programme of round tables with the business community
and public events in airports, shopping centres, supermarkets and maternities, that will unfold
over the course of the next 12 months.
Similar consumer rights information campaigns were conducted in other countries that joined
the European Union as of 2004. The contract for the campaign was awarded after a
competitive public procurement process to a consortium of companies led by Saatchi & Saatchi
Romania.